Intel woos embedded developers with support

Intel is targeting embedded device makers with a new support Web site to be unveiled next year.

Intel hopes a new Web site for developers of embedded devices will convince more companies to use its microprocessors.

The site, due to be unveiled in early 2009, will include tools to help engineers determine which Intel chips are best suited for a particular application, reference designs, and discussion forums, where Intel engineers and other developers will offer advice and support.

"Hopefully, it's not just a repository for documents," said Doug Davis, general manager and vice president of Intel's Embedded and Communications Group, in an interview at the Intel Developer Forum in Taipei. "We're doing some things that will help customers make the right product selection."

Intel hopes to see cumulative demand for processors surpass 15 billion units by 2015, and expects most of those chips to end up in embedded applications. That category spans a wide range of computer-powered devices, including digital signs, point-of-sale systems, and industrial robots, among many others.

The embedded device market differs from the market for processors used in PCs. In the PC market, demand for a particular chip spikes soon after release and then falls away just as quickly once faster, more powerful processors get introduced. In the embedded device market, demand rises at a slower pace but lasts much, much longer.

For example, Intel's 386 processor has been in production for more than 20 years thanks to ongoing demand for the chip in embedded applications.

The upcoming developer support site is central to Intel's efforts to boost its share of the embedded processor market, where conventional marketing programs, such as the "Intel inside" campaign are not as effective.

One of the reasons why Intel has been so effective in the PC space, is that the "Intel inside" advertisements created a consumer preference for computers based on Intel processors. That approach doesn't work in the embedded space, where consumer preferences don't come in to play as much -- as Intel itself discovered when it tried to expand the "Intel inside" campaign to parts of the embedded market.

Intel hopes the new Web site will lead engineers to prefer its chips over offerings from competitors.

"We're trying to influence the buying decision, really a design-in decision, with engineers. While that brand recognition is important and useful, they're also making that decision on a lot of different characteristics," Davis said.

Join the PC World newsletter!

Error: Please check your email address.

Tags embedded devicesintel

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sumner Lemon

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?