‘Magic’ mirror to display product information as shoppers try on clothes

RFID, LCD and networking technologies combine to enhance shopping experience, and provide a new advertising channel.

The EPCmagic mirror in action.

The EPCmagic mirror in action.

NEC and supply chain standards group GS1 today launched a new technology, called the EPCmagic Mirror, that can display key product information such as available sizes, colours and prices to shoppers as they try on clothes in a store.

Using GS1 standardised Electronic Product Code (EPC) and RFID technology, shoppers can see what sizes and colours are available within a store, pricing information, and tips on which accessories would best match what they have chosen to try on – all while they stand in front of the “magic” mirror inside a change room.

The mirror features an integrated RFID reader that picks up information from EPC/RIFD tags on clothing in the store, sends the ID number to the store’s central database, and then uses that information to display product information the store wants its customers to see.

According to a statement released by NEC, the EPCmagic mirror was developed over six months, incorporating the company’s RFID, digital signage, LCD and broadband network technologies.

The mirror can also be used to screen advertisements and sale information. NEC said it will provide ongoing managed services to complement the product and can offer tailored specifications.

Join the PC World newsletter!

Error: Please check your email address.

Tags RFIDNEC

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?