‘Magic’ mirror to display product information as shoppers try on clothes

RFID, LCD and networking technologies combine to enhance shopping experience, and provide a new advertising channel.

The EPCmagic mirror in action.

The EPCmagic mirror in action.

NEC and supply chain standards group GS1 today launched a new technology, called the EPCmagic Mirror, that can display key product information such as available sizes, colours and prices to shoppers as they try on clothes in a store.

Using GS1 standardised Electronic Product Code (EPC) and RFID technology, shoppers can see what sizes and colours are available within a store, pricing information, and tips on which accessories would best match what they have chosen to try on – all while they stand in front of the “magic” mirror inside a change room.

The mirror features an integrated RFID reader that picks up information from EPC/RIFD tags on clothing in the store, sends the ID number to the store’s central database, and then uses that information to display product information the store wants its customers to see.

According to a statement released by NEC, the EPCmagic mirror was developed over six months, incorporating the company’s RFID, digital signage, LCD and broadband network technologies.

The mirror can also be used to screen advertisements and sale information. NEC said it will provide ongoing managed services to complement the product and can offer tailored specifications.

Tags RFIDNEC

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?