Acer raises all prices by 25%

Price increase to affect channel, distribution and retail segments as vendor feels the impact of the economic slowdown and currency changes

Acer has raised the price of all its products by 25 per cent as it feels the impact of the economic down turn and the cheap Aussie dollar.

This increase will affect its channel, distribution and retail segments.

Acer product marketing division director, Bert Noah, said it could not afford to sell stock at old prices.

“One of the things that channel partners have to do now is really start educating customers in relation to price rises,” he said. “We announced it to our partners about two weeks ago, that we’re going for a price increase and we’re giving them a grace period with all the stock that we have now will be based on the old exchange rate. It could be a stimulus to get their customers to buy now, based on the fact that there’s a buffer of stock in the channel.”

Goods that are hitting the shores from last week onwards will be based on the new exchange rate. Noah estimated towards the end of this month all products will be under the new pricing.

“I believe we’re being conservative with our increase of 25 per cent, and it will impact every product that’s imported whether its software or hardware,” he said. “The only thing partners can control is their own services, anything they acquire in goods will go up in price.”

Noah added that Acer tried to cushion the first increase and the reason they waited till to do this till now was in relation to the supply chain impact.

“For us to get goods from our factory, it takes anywhere between 6-8 weeks,” he said. “The goods that are now coming in are at a horrible exchange rate, and we can’t afford to sell it to our customers at the old prices.”

He estimated the vendor’s costs have increased by 54 per cent in the past five months and warned if the US dollar continued to slide, it would have to raise prices again.

“It’s a reality, this is not an opportunity for us to get more profit, it’s not that issue at all,” he said.

“Our concern is that the whole supply chain market, our channel partners, distributors and users are not planning for this.”

Noah said it was going to add more value for resellers around software bundles and warranty services.

“This is what I really fear that the channel in general is not considering this and it’s something that’s in our face and they have to start it now,” he said. “We’re the first ones to come out with this and I’m amazed why other vendor’s haven’t done this.”

Join the PC World newsletter!

Error: Please check your email address.

Tags acer

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Julia Talevski
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?