Today's Internet has been brought to you by porn

Talk about kinky.

In practical terms these restrictions do nothing to protect the youth of America from having their sensibilities warped by hot booties and thong bikinis. YouTube merely requires you to create an account and say "Yes, I am 18 or older" before showing you the goods. That's just a joke, and not a funny one.

The bigger effect is that YouTube is tweaking its algorithms to bury all that highly popular yet suggestive stuff down in the search results. The Vicar is on the doorstep and they've got 30 seconds to stash those copies of Barely Legal in the basement.

It's no secret that, like the Internet itself, YouTube used sex to reach critical mass. The most popular v-bloggers are invariably the ones who display their assets, and I don't mean their stock portfolios. So now, after fooling around with the neighborhood strumpet for four years, YouTube wants to toss her aside and marry the Vicar's daughter.

Understandable? Sure. Hypocritical? Just a wee bit.

It's a cliché that the Web was built on the back of the beast with two backs. Some 15 years later, just how much of the Net is porn today varies wildly depending on whom you ask. Optenet, a content filtering service based in Spain, released a survey in September that claimed roughly 35 percent of Web sites contain pornographic content. (It made other, more troubling claims that I'll talk about in a future blog post.)

That survey has many problems, not the least of which is that it underestimates the size of the Internet by a few orders of magnitude (in my humble, not-a-professional-statistician opinion). I asked Charles Renert, senior director of advanced content research at Websense, how much of the Net is porn. His best guess is that the percentage of porn sites is in the single digits. (He also agrees that Optenet's estimate of the Net's size is way off.) But Renert says that yardstick is irrelevant. What matters is where people go. And about 80 percent of the Net's traffic goes to the top 100 sites (including YouTube), says Renert.

Though porn is increasingly less of a presence on the Net - and increasingly less profitable for its purveyors, due to the explosion of free adult content - it helped spur the adoption of ecommerce, online payment systems, broadband connections, streaming and live video, and much more. I'll be writing more about this soon here and elsewhere, so stay tuned.

Ning and YouTube might try to bury their shady past, but they can't escape it. The real question is whether they can thrive - or even survive – without it.

Do you dig YouTube's seamier side? Will you go elsewhere for your red light desires? Weigh in below or email me direct: dan (at) dantynan (dot) com.

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Dan Tynan

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