Cisco to video-optimize networks

MXE 3000 designed to simplify media sharing across enterprise nets

Last month, Cisco unveiled a medianet-enabled product for service providers with the Advanced Video Services Module for the new ASR 9000 edge router.

Remote management for the MXE is available through Cisco's Remote Operations Services (ROS). ROS provides 24/7 monitoring, incident management, identification and remediation, and service-level management, Cisco says.

MXE 3000 will compete with the adaptive codec capabilities within video bridge products from Tandberg, Polycom, Radvision and other videoconferencing vendors, Dewing says. But MXE may be more advanced in its ability to transform codecs and resolutions, including that for archived content, he says.

But instead of videoconferencing vendors having to respond, the onus is on Cisco's traditional network infrastructure competitors to video-optimize their products, Dewing says.

"What Cisco's basically done is said, 'video's going to be the overwhelming majority of network traffic -- it's not what the Internet was originally designed for, it's a new traffic type, it's going to be huge and it's going to be an issue if not dealt with appropriately,'" he says. "But Cisco stands to lose more than most if video can't be carried on the network."

MXE 3000, AVSM and medianets are part of Cisco's new Media Processing emerging technology group. Emerging technologies are new product development initiatives and business model concepts that have the potential to become multibillion-dollar markets for Cisco.

Existing emerging technology groups include Cisco TelePresence, Digital Media Systems and Physical Security, among others. Cisco also this week is expected to unveil a new release of its TelePresence systems that work across satellite networks and offer an "expert-on-demand" service and support option.

The Cisco MXE 3000 is available now. The MXE 3000 has a list price of US$65,000.

Tags video trafficcisco

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Jim Duffy

Network World

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