Sony eyes innovative mobile products to beat slump

Sony CEO Howard Stringer hinted on Thursday that the company has a number of new mobile devices are in the pipeline.

Sony CEO Howard Stringer hinted on Thursday that the company has a number of new mobile devices in the pipeline.

Speaking at a Tokyo news conference to outline Sony's plans for dealing with the poor economic conditions around the world, he said the mobile device area would be a focus.

"We will tap our unique strengths in gaming, entertainment, digital imaging and telephony to fast track a line-up of next-generation mobile devices," he said. No other details were announced or available.

Sony already makes a number of mobile devices.

In the gaming sector it has the PlayStation Portable, which was launched five years ago. The handheld device initially failed to meet Sony's expectations but sales got a boost in 2008 with a slimmer model and attractive games.

On Friday Sony said it expects to ship 15 million PSPs in the financial year to the end of March. There's also Sony Ericsson, the joint-venture cell-phone maker, which shipped 96.6 million handsets in 2008, and brands some phones with the CyberShot or Bravia names.

Sony has also had some failures in the space. Most notably its Mylo Internet device, which failed to gain traction after a launch in 2006. The Mylo (the name stood for "My Life Online," according to Sony) had a small screen, QWERTY keyboard and links to instant messaging and blogging sites but, unlike T-Mobile's competing Sidekick, only connected to the Internet via Wi-Fi thus restricting its use.

Stringer has put network connectivity at the center of Sony's future product plans and set a goal of offering networked gadgets in 90 percent of the company's product categories by the end of March 2011.

Join the PC World newsletter!

Error: Please check your email address.

Tags financial crisisfinancial resultssony

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?