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Millions expected to cut back mobile phone costs in recession
- — 20 March, 2009 08:52
A new survey says millions of Americans expect to cut back on their mobile phone costs to save money if the recession continues as expected.
The New Millennium Research Council (NMRC), a Washington think tank, Thursday released results of a survey of 2,005 Americans that was conducted March 5-9.
Thirty-nine percent of those customers with monthly contracts said they are likely to cut back. That percentage represents more than 60 million consumers who are expected to cut back on monthly service or extras such as texting, according to the Opinion Research Corp., a polling company that performed the survey for NMRC. The margin of error in the survey is plus or minus 2 percentage points.
Opinion Research, which conducts polls for CNN and other organizations, also found that many users have already cut back. "The change in thinking and purchases is clearly already taking place and has been for months," said Graham Hueber, senior researcher for Opinion Research, in a call with reporters.
Hueber said that 19% of those surveyed reported that they had discontinued mobile phone service in the past six months because of job loss, fear of job loss, the recession or other related financial concerns. He said that percentage represents 35 million Americans.
The findings suggest that a "recession-related shift in attitudes and purchasing habits is already under way," Hueber said.
Allen Hepner, a scholar at the NMRC, said the survey also shows that consumers will move from monthly mobile phone plans to prepaid plans as a result of the downturn. He described four prepaid plans that were far less costly than monthly plans, putting them more in the reach of lower-income Americans. "Consumers are looking for savings," he said.
Hepner would not say whether the NMRC receives funding from prepaid carriers, saying that the group's donors are kept anonymous. He did say that some of the donors are telecommunications companies. Many carriers offer both prepaid and monthly subscription plans.
Citing the mobile phone industry group CTIA, Hepner said that monthly phone service costs the average consumer US$60 per month, while several prepay plans can bring the costs down to $20 per month or even $20 for three months, with a wide range of maximum minutes. Still, he acknowledged that "prepay is not for everyone" and urged consumers to "get the plan that's right for them."