IE8 launch bumps browser's market share by 30%

Microsoft's latest version of Internet Explorer ups its market share

Microsoft Corp.'s Internet Explorer 8 (IE8) received a small bump in market share as the company launched the final version, according to Web measurement company Net Applications Inc.

IE8's market share averaged 1.63 per cent for the day Thursday from noon Eastern time onwards - when Microsoft posted the new browser for download - a 21 per cent increase over March's daily average of 1.35 per cent through Wednesday. Net Applications has posted hourly market share numbers for IE8 on its Web site.

The browser's share climbed again Friday, to an hourly average of 1.75 per cent through 11:00 a.m. ET, bringing IE8's total increase to 30 per cent over the month's daily average.

Even with that kind of increase, Vince Vizzaccaro, Net Applications' executive vice president of marketing, was critical of Microsoft's low-key launch. "I was a little surprised that there wasn't any advanced warning," said Vizzaccaro, "and no marketing push from Microsoft about IE8. At the minimum there should have been something for IE users that popped up and said 'there's an upgraded browser available ... download it'".

IE8's market share climbed above the 1 per cent mark for the first time last month, when it accounted for 1.2 per cent of all browsers used. That boost had been fueled by the last January launch of the browser's release candidate.

By comparison, Google Inc.'s Chrome, which debuted last September, had a 1.15 per cent market share during February, while Mozilla Corp.'s Firefox - IE's biggest rival - owned 21.77 per cent of the business.

"Chrome got off to a fast start," said Vizzaccaro, "but it really hasn't moved much since then. And they had a low-key approach when they launched it, too. On the other hand, Mozilla made lots of noise about Firefox 3.0, with a special download day, and they got millions to download it.

"Microsoft is doing the same thing that they've done with browsers in the past, but that didn't work for Chrome," Vizzaccaro said. "If I were Microsoft, I would do something more on the Mozilla model. I'd be a lot more optimistic [about IE8's chances] if there was a large public announcement that it was available."

Microsoft debuted the final edition of IE8 for Windows XP, Vista, Server 2003 and Server 2008 Thursday, upgrading the browser for first time in two-and-a-half years.

Overall, Internet Explorer controls 67.5 per cent of the browser market, according to Net Applications' numbers, which are collected from the systems that surf to some 40,000 sites that the company tracks for clients. Almost three out of every four IE users run 2006's IE7, while nearly all of the remainder run the even older IE6.

Currently, IE8 is available only as a manual download from Microsoft's main download center and the IE8 page. The company will begin automatically installing the new browser on machines now running IE6 or IE7 at some unspecified future date, at which point its market share will undoubtedly climb.

Join the PC World newsletter!

Error: Please check your email address.

Tags MicrosoftInternet Explorer

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?