Get ready for digital TV

The Federal Government has launched an advertising campaign aimed at educating consumers about the advantage of digital television.

Senator Stephen Conroy, the Minister for Broadband, Communications and the Digital Economy, has launched a new campaign with the aim of getting Australia ready for digital television.

The campaign, which includes television, online and radio advertisements as well as comprehensive equipment labelling and training for retail staff, will run from April and espouse the benefits of digital television compared to analog TV.

"Digital TV means new content, better sound and vision, and additional features for television viewers", Conroy said. "From this week a campaign will begin to help Australia get ready for digital. There is no reason for people to wait to experience the benefits."

The Senator said that education of consumers was the campaign’s main aim: "For most people getting ready for digital will be a simple and inexpensive task but it is important that all Australians are well informed to make the switch. The digital television switchover is our biggest national format change since the swap to decimal currency and it is important that Australia get ready."

Both analog and digital television signals will be broadcast simultaneously until 31 December, 2013 — when the analog signal will be discontinued, after over 55 years of operation. The first official analog broadcast took place on 16 September 1956, when Bruce Gyngell spoke the words “Good evening, and welcome to television” on TCN-9 Sydney — better known as Channel 9.

For more information on the digital television switchover, visit the government’s Digital Ready Web site.

Join the PC World newsletter!

Error: Please check your email address.

Tags Senator Stephen Conroydigital tv

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Campbell Simpson

Campbell Simpson

Good Gear Guide
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?