Twitter, Facebook can improve work productivity

But only for 9 per cent of workers

Using Twitter and Facebook at work will make you a better employee, says the University of Melbourne.

According to a study by the Australian University, 70 percent of office employees use the internet at work for personal reasons. Of them, nine percent were more productive compared to employees that didn't use the web for fun.

"Workplace internet leisure browsing (WILB) can help sharpen workers' concentration," said Brent Coker, from the University's department of management and marketing. "People need to zone out for a bit to get back their concentration."

Coker defined WLIB activities as browsing the web for information and reviews of products, reading online news sites, playing online games, keeping up-to-date with friends activities on social networking sites and watching videos on YouTube.

"Short and unobtrusive breaks, such as a quick surf of the internet, enables the mind to rest itself, leading to a higher total net concentration for a days' work, and as a result, increased productivity," he added.

"Firms spend millions on software to block their employees from watching videos, using social networking sites or shopping online under the pretence that it costs millions in lost productivity That's not always the case."

Cooker said the study reflected people who browsed the web of 20 percent or less of their working day.

"Those who behave with internet addiction tendencies will have a lower productivity than those without," he added.

Join the PC World newsletter!

Error: Please check your email address.

Tags university of melbournetwitterFacebookyoutube

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Carrie-Ann Skinner

PC Advisor (UK)

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?