High-Def Advisor

Sony releases first OLED television
New Sony XEL-1 OLED TV features 11-inch screen and 960x540 resolution

The Sony XEL-1 is the company's first OLED television screen. Priced at &6999, it has an 11-inch panel with a resolution of 960x540 — which may not sound impressive — but Sony claims the XEL-1 has better image quality than any existing television technologies.

With each OLED pixel acting as a light source, the panel has the ability to display true, zero-colour blacks as well as completely white whites. This allows the XEL-1 OLED television to deliver a contrast ratio of 1000000:1 — Sony claims that this is the highest measurement able to be made.

Thanks to the new television screen technology the XEL-1 OLED television has a very thin form factor, measuring only 3mm thick at its thinnest point. A single side arm connects the XEL-1 television to its base, which houses connectors and a stereo speaker setup.

In addition OLED technology also ensures that the Sony XEL-1 OLED television has a high maximum brightness level — uniform in all sections of the screen — as well as almost instant refresh rates and near-perfect colour reproduction. Sony’s unique ‘Super Top Emission’ OLED circuit design allows natural colours to be easily achieved through the use of colour filters.

Available from mid-April onwards, the 11-inch OLED XEL-1 television has 2 HDMI ports as well as a USB 2.0 port for media playback. Sony’s Xross Media Bar user interface — seen before on the Sony Playstation 3 — makes navigation logical and easy between the built in digital TV tuner and external inputs.

The Sony XEL-1 OLED television will cost $6999 and will initially only be available from Sony Centre stores.

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Comments

The manufacturing materials

The manufacturing materials are not being produced on a large scale yet. So it costs alot more to make an oLED screen at this time. When more companies create oLED devices the price will drop VERY fast in the next few years. Applications from posters, shirts, foldable phones will all need to be produced cheaply and marketed comparitivly with their non oLED rivals. This is an upcoming technology. First, second and third gen production for new technology rarly produce profit to companies. Growing pains can be hard.

'new' technology

This technology has been around for a while now, I'm surprised they took that long to implement it into TVs...

I heard a while back that they were less expensive compared to LEDs when it comes to producing them. So I think the higher price is due to Sony being a monopoly in regards to OLEDs for now. As soon as a competitor comes the prices will drop rapidly, all you have to do is wait a while...

You can also get a waaay

You can also get a waaay bigger Sony 200hz tv for less than this. But that's clearly not the point! LED and OLED tvs are completely different. Samsungs LED tv just uses LED lights at the side of the screen and thousands of miniscule mirrors behind a normal LCD display to illuminate the screen, whereas OLED are individually lit pixels. WAAAY different technology, heaps more advanced and more impressive when you see the two technologies next to each other.
You will also remember that when LCD tvs first came out not that long ago they also cost waaay more than they do now, much like every technology does when it's released. So OLED tv's will, as anybody will tell you, become much much cheaper in the years to come.

New tech but still way too expensive

You can get a waaay bigger Samsung LED TV for about the same price - 11 inches for a TV is pathetic, no matter what the image quality is like.

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