Sony Australia has outlined its predictions for the future of digital television in Australia, projecting increased household penetration of large Full HD televisions, Internet Protocol Television (IPTV) and environmentally friendly TVs.
Speaking at a TV launch yesterday, Sony's Jan Ergen said that the company expected Australia-wide digital television adoption to reach 62.3 per cent by the end of 2009. Sony's High Definition Benchmark Report, compiled by GFK, claims that 81 per cent of television sales are high-definition models in terms of value.
Along with Sony Australia's managing director, Carl Rose, Ergen spoke about the possibilities for IPTV. Placing Australia high on a list of countries likely to have significant IPTV uptake, Ergen said the nation had high potential in terms of average download speed and national broadband proliferation. IPTV services are scarce in Australia, with the best-known service, offered by Internet service provider TPG, focused on non-English-language content. Sony believes that the national broadband network will "open up great possibilities" for the roll-out of IPTV and Internet-enabled television services across Australia.
The concept of 3D televisions was also discussed, with company executives stating there is potential for Sony to release 3D-capable television that can display 3D video games and motion pictures in conjunction with other Sony products such as the Sony PlayStation 3.
Panasonic has also expressed interest in 3D video content, with the release of a stereoscopic 3D camcorder that records two simultaneous Full HD videos and will be sold in conjunction with a compatible television.
Sony believes that the future of television is a green one, with the company launching new energy-efficient LCD TVs. Some of the new Sony televisions have a five-star energy efficiency rating and allegedly consume less power than two light bulbs. The new TVs are also easily recyclable, with no mercury or non-organic compounds used in their construction.