Dell to sell notebooks, PCs in Dick Smith

Dell expands retail presence through new partnership

The Dell Studio One 19

The Dell Studio One 19

Dell will begin to sell its desktop PCs and notebooks in Dick Smith's retail stores, it was announced today. Beginning 6 May, Dell will sell its Inspiron 15 and Studio 15 laptops as well as its Studio One 19 all-in-one desktop PC in Dick Smith's top 70 stores, expanding the computer manufacturer's retail reach in Australia.

While Dell has traditionally been reliant on its online presence to sell computers and other electronics to consumers and enterprises, it has spent the last year reaching beyond its online-only strategy into physical retail outlets. It currently sells desktop PCs and notebooks in Good Guys stores, as well as Officeworks and its technology subsidiary Harris Technology. It also operates kiosks in shopping centres around Australia.

Dell's general manager of consumer sales and marketing, Evan Williams, spoke toARN , revealing that the computer manufacturer had been committed to both its online and retail presence over the past 12 months. “Looking at the retailers, each one has a different mix of customers and as we go through the partners, we will continue to address a different part of the market as much as possible," he said.

Williams also said that Dell would continue to expand its presence in Dick Smith's 400 retail stores. "Over the next several months in Australia, we will add more personalisation options, launch more products and expand our retail presence through our new partnership with Dick Smith," he said today.

Join the PC World newsletter!

Error: Please check your email address.

Tags notebooksDelldick smithPCs

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Hutchinson

PC World
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?