MySpace expects huge growth in mobile social network users

Half of MySpace users will be on mobile in two years, official says

Just about every application is going mobile, as the App Store for iPhone has shown with its 1 billion-plus downloads.

Mobile banking, gaming, and messaging are among the broad categories of mobile applications available, so it is no wonder that creators of social networks have gravitated to the mobile platform.

MySpace is no exception, said John Faith, general manager of MySpace Mobile, during a keynote at the GoMobile 2009 conference here.

When MySpace first began creating a mobile presence more than two years ago, the challenge was finding ways to pare down the MySpace social networking Web site so it would fit on smartphones and other small-screen wireless devices.

But a number of updates have given users more of the desktop-type MySpace, as well as the advent of mobile advertising. "We run a profitable business off mobile advertising," Faith said.

MySpace said it has learned that it has had to convince advertisers of the value of mobile ads, which is best suited for the "end user who is away from a PC, but they want something there and now."

"It's a great time to work in the mobile space, and we have seen 450% year over year growth in mobile [subscribers]. The time of the mobile Internet is now."

Faith didn't say how many users are connected to MySpace Mobile, but he did predict that half the traffic on MySpace with be from mobile devices in the next two years.

Of the top 25 mobile devices contacting and using MySpace, 11 are smartphones, nine are smartphone-like devices with QWERTY keyboards, one is a gaming console and four are multimedia- and music-capable phones.

Join the PC World newsletter!

Error: Please check your email address.

Tags MySpacesmartphones

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matt Hamblen

Computerworld
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?