Yahoo's new home page fails to learn from Google

Yahoo's super-busy idea of a home page doesn't impress

A few random Web servers have recently been treated to a test version of a new Yahoo home page. MediaPost blogger Mark Walsh scored a screenshot of the page, and describes what he saw:

The biggest change is the customizable left nav bar featuring Yahoo properties that now allows people to add or edit links to outside sites through an "application gallery" that opens up via tabs at the top and bottom of the section.

The gallery displays clickable icons for a group of more than 20 third-party publishers that also includes MySpace, Barron's, Divine Caroline, and MarketWatch. It seems likely that Yahoo will add more sites to this initial group of partners, but it doesn't appear at present that Yahoo allows users to add links to any other site in the nav bar.

Sometimes a picture is worth a thousand-word blog post. Compare Yahoo's super-busy idea of a home page to that of its far more successful competitor, Google. Google head of search products and user experience, Marissa Mayer, has explained publicly that Google tests showed a half-second of extra page load time, even to display more search results, reduced user traffic -- and more importantly, ad revenue -- by 20 percent.

If new CEO Carol Bartz wants to make deep, controversial cuts in order to turn Yahoo around, she should probably start with the home page.

Join the PC World newsletter!

Error: Please check your email address.

Tags YahooGoogle

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Paul Boutin

The Industry Standard
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?