On hold? MP3.com wants to help

The company's newly renamed Business Music Services Division has launched an Internet-based subscription music service for US retailers and businesses, which allows them to advertise their services and create new music playlists to be played on the telephone.

This service offers the ability to customise music and messages, as well as access to all of MP3.com's music files, the company claimed.

"If you have a company with 500 locations, you can have customised playlists," said Greg Wilfahrt, director of public relations at MP3.com. "For instance, if one of your stores is in California where maybe rock music is more popular, and another in Texas where country music is popular, you can not only change the music, but you can change the message as well."

This allows businesses to offer different deals in different places. All changes can be made from one Web location, Wilfahrt said.

Accounts are created for customers to customise their playlists. Playlists hold unlimited songs which can be accessed from the Web site, and most MP3.com artists opt to be a part of this service.

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Gopika Vaidya

PC World

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