New Atom platform will cut off graphics players says Intel

Third party chip providers can now only differentiate on the I/O part

Intel's next generation Atom platform, code-named Pine Trail, will ease out graphics chip makers like Nvidia from designing graphic chips around the Atom processor, the company said Tuesday

Pine Trail is scheduled to start shipping from Intel in the second half of this year, and like the earlier Atom platform is designed for small, low-cost laptops and desktops, known as netbooks and nettops. The Pineview CPU chip in the new platform integrates graphics and memory controller with the processor core, thus cutting down the number of chips to two from three for the earlier Atom platform for netbooks and nettops.

The I/O (input-output) continues as a separate chip, and is code-named Tiger Point.The opportunities for third-party differentiation and integration now exist only on the I/O (input-output) portion of the platform, said Sujan Kamran, regional marketing manager at Intel Asia Pacific, in a conference call.

Nvidia said in December that its Ion platform brought together the Atom chip with a GeForce 9400 graphics chip to deliver better graphics, and full-spec 1080p high definition video. Asked if the move to integrate graphics with the processor could attract anti-trust regulations, Kamran said that there is a growing trend for increased integration on chips of subsystems such as graphics and I/O elements.

The new platform is the most optimized for targeted users, providing reduced power, higher performance, and a lower platform bill-of-materials (BOM) than its earlier platform, Kamran added.Intel did not however disclose numbers on the performance and power improvements from the new platform.

There is opportunity for third-party devices to connect to Intel's other products, Kamran said.

Intel has close to 300 design wins around the Atom processor for netbooks and nettops. The company expects a strong year ahead for Nettops, with broad adoption of the devices likely. Netbooks are still a growth driver, as large markets are still under-served, Kamran said.

Tags pineviewintel atompine trailnvidiaintelnetbooks

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?