Autonomy tool analyzes data from Facebook, social networks

New software combines search technology with Interwoven's content-management system

Autonomy is giving businesses a way to analyze and react to discussion of their products and services on social media sites.

The new Autonomy Interwoven Social Media Analysis tool -- a combination of Autonomy's technology and software from its purchase of Interwoven in March -- allows companies to crawl social-networking sites like Facebook for relevant information about products, analyze that information and store it in a repository that links directly to their Interwoven content-management system, said Autonomy spokesman Randy Cairns.

Companies can look at a dashboard in their content-management system that provides "visual information on the context of the chatter" about a company's product, he said, letting them know if it is positive or negative.

Web strategists and marketing professionals can then respond to that sentiment by, for example, setting a new marketing campaign to be pushed out on a Web site through the content-management system if the general social feeling about a product hits a certain threshold, Cairns said.

Social Media Analysis combines features of Autonomy's Intelligent Data Operating Layer (IDOL) product with Interwoven's content-management software and adds new connector technology to link the products, he added.

Autonomy, based in the U.K., is known mostly as an enterprise-search software, but also offers a set of tools for online marketers as well as other software.

Its purchase of Interwoven earlier this year added a raft of content-management software to its portfolio, and the company is working to combine that with its own technology to provide new tools to customers.

Using social networks to better target online marketing and advertising campaigns is certainly a growing concern among online marketing professionals, said Suresh Vittal, a senior analyst with Forrester Research.

"Marketers recognize that word of month and social conversations are happening today," he said. "There is recognition that consumers control the conversations around the brand, and it behooves them to listen to this conversation."

Autonomy is certainly not the only company trying to help themselves get a better listen -- others are Nielsen Buzzmetrics, Visible Technologies and TNS Symphony, Vittal said.

However, Autonomy's IDOL platform has a slight edge over other competitors because its search capabilities extend to video, he said.

Autonomy's IDOL technology also provides semantic search capability, which attempts to understand the relationship between the meaning of words rather than simply search for keywords, which also differentiates any new tools powered by it, he added.

Join the PC World newsletter!

Error: Please check your email address.

Tags social networkingFacebookdata analysis

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Elizabeth Montalbano

IDG News Service

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?