Amosu Wants to 'Colour' Your BlackBerry, iPhone, Wii & more

Designer Amosu launches Colour Couture service for select smartphones, computers and gaming consoles, but it ain't cheap

A diamond-encrusted iPhone, courtesy of Amosu.

A diamond-encrusted iPhone, courtesy of Amosu.

Move over, ColorWare. There's a new custom-color-kid on the scene.

A couple of weeks ago, I stripped down my trusty BlackBerry Bold and dressed it up with some new, custom-painted parts from ColorWare. Overall, I was pleased with the results — though my "ColorWared" device was far from perfect. (Read my full ColorWare review here.)

At the time, ColorWare was really my only option for high-quality custom-color parts for my Bold, besides buying an airbrush and prettying the handheld up myself. No more. Today, U.K. luxury designer Alexander Amosu is offering his own high-end parts for gadgets, and they sure are snazzy... and even more expensive than ColorWare. Yikes.

Amosu's brand new Colour Couture service is available for a few BlackBerrys, including the Bold 9000, Curve 8900, and Storm 95xx, as well as Apple iPhones, iPod touch, shuffle and classic devices, computers, Nintendo Wii and DSi, PlayStation consoles and PSP.

The company claims that Colour Couture is available "in any color the customer wants," though there's currently no way to preview colors and combinations on its website. You can also further personalize your Colour Couture device with your name, initials, logo, whatever for an additional charge.

"Personalization is key to stand out from the crowd," says Alexander Amosu, in a release. "[N]ow you can do it at an affordable price."

Considering the service starts at US$1052 for brand new handhelds — you can send in your existing device for US$486 — I'm not exactly sure who's definition of 'affordable' Amosu is referring to, but like everything the company makes, the Colour Couture products certainly grab the eye.

Unfortunately, there's no information available on replacement warranties, as Colour Couture likely voids your manufacturer's warranty. I'm still waiting to hear back from Amosu on this and will update this post as soon as I can.

Earlier this week, Amosu released a beautiful (and equally pricey) set of specialty BlackBerry Bold cases in python, crocodile and ostrich-skin leather.

Visit Amosu.uk.co for more information. While you do, I'm going to try to convince Amosu to deck out my iPhone for a review!

For more astronomically priced BlackBerry "toys," check out this funky yellow Bold and read, "BlackBerry Bling: The Hottest--and Priciest--Pimped-Out BlackBerrys."

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Al Sacco

CIO (US)
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