Post-E3, Nintendo & Sony lay claim to each other's audience

Nintendo seems to be interested in trying to grab the attention of more hardcore games, while PlayStation is trying to broaden it's appeal to more casual gamers.

It's post-E3 and for the most part, gaming companies are feeling pretty confident about their work and their future. None seem more confident than Nintendo's president and COO Reggie Fils-Aime and PlayStation Europe's president Andrew House.

Fils-Aime and House spoke to CNET News and Edge Online, respectively about future and standing within the gaming industry.

"Nintendo's in a very fortunate place." Said Fils-Aime, "The industry through April is down about 4 percent, but we're up about 19 percent. So consumers are voting for us with their wallets, which is a great place to be, especially when so much of our best content will be coming in the second half of the year."

When asked about E3, House responded,

"I think we struck the right balance between being very future-facing ? new motion controller technology, certainly a lot of good information about the network and how that is going to evolve. We balanced that with very solid tangible game lineup information. If the audience there was anything to go by, it caused a tremendously positive reaction and I think it positions us extremely well."

In an interesting kind of reversal, each seemed to be making up for their setbacks, as Nintendo seems to be interested in trying to grab the attention of more hardcore games, while PlayStation is trying to broaden it's appeal to more casual gamers.

"We think we win over the Halo audience" said Fils-Aime, "with something like The Conduit, a multi-player, online, shooting experience, or Dead Space Extraction. And you know what? Once those people buy into Wii, they'll go buy Mario Kart or Wii Fit Plus. We're not going to be satisfied just picking up that existing gamer. We have to reach beyond and get that consumer who doesn't game. That's the only way we'll be able to continue growing as a company and as an industry."

While Fils-Aime seems confident that hardcore gamers will eventually find an entry point into the Wii, House noted that the Wii may be just the first step for casual gamers that will eventually lead to their system.

"If you look back at previous lifecycles, like PS2 versus N64 [sic], we have lots of data that suggests that lots of people bought into N64 as their entry level gaming device, and were happy to upgrade to a more powerful machine later in the life cycle when the price point was right for them. I think we're going to see this later on PS3, and the fact that it's a Blu-ray player as well and that there's a [greater] wealth of network based experiences than are perhaps available on the device they already have will add to the proposition.

Also, when asked about Sony and Microsoft's upcoming motion control projects, Fils-Aime didn't seem to worried.

"The only thing I'll say is a rhetorical question. Is it fun? If it's fun, then I tip my hat and say, "Well done." But what's happening sounds to me a lot like, "Who's got the prettiest picture. Who's got high-definition. Who has the best processing power?" It sounds like technology, when the consumer wants to be entertained. Our focus is how do we take active play and make it entertainment. And that's what we're going to continue to focus on."

In the end, whether one is holding the market for casual or hardcore gamers, both companies are pushing the envelope in terms of gameplay and technological achievements, and this may be the year in which both companies begin to blur the lines between casual and hardcore. Whether or not gamers will find a home on the Wii, PS3, or Xbox 360, it's clear from this year's E3 that the industry has changed, and it has changed in a big way, for better or for worse.

Check out the full interview with Reggie Fils-Aime here.

Join the PC World newsletter!

Error: Please check your email address.

Tags Nintendogamesnintendo wiisonyPlaystation 3e3

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sean Mirkovich

GamePro
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?