Microsoft: our retail stores will open near Apple's

Microsoft revealed its plans to open retail stores in February

Microsoft's upcoming retail stores won't just be similar in concept to Apple's -- they'll also be similar in location. Microsoft will open its retail stores near Apple's existing locations, a company spokesperson confirms, possibly even as close as right next door in some instances.

The Microsoft Retail Store Plan

Microsoft revealed its plans to open retail stores in February. While the company claimed the move would "transform the PC and Microsoft buying experience," many had their doubts as to whether the Windows crew could really compete with Apple in the retail realm (see: "10 Ways Microsoft's Retail Stores Will Differ From Apple Stores").

Still, Microsoft moved forward, hiring a new corporate vice president to oversee the operations. The exec's first duty was to determine a strategy for store location, and it appears that goal has now been met.

"There will be scenarios where we have stores in proximity to Apple," a Microsoft spokesperson explains.

The company's chief operating officer is a bit more blunt.

"We're going to have some retail stores opened up right next door to Apple stores this fall," COO Kevin Turner stated during a Webcast conference Wednesday, according to a report published by Reuters.

The Microsoft Store Story

Other details about the Microsoft stores are still being kept under wraps. The spokesperson does say Microsoft is on track with its original plan to have the locations start opening by this coming fall.

Microsoft has been in the retail business before, by the way: The company opened an outlet in San Francisco in 1999, selling Microsoft souvenirs and software. The shop, however, shut down after several years.

Connect with JR Raphael on Twitter (@jr_raphael) or via his Web site, jrstart.com.

Tags AppleMicrosoft

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

JR Raphael

PC World (US online)

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?