Hercules drops NVidia for ATI chips

Hercules Technologies has stopped using chips from NVidia Corp. on its graphics boards, announcing last week that it will use chips from ATI Technologies Inc. instead.

Hercules' graphics boards are sold by Amazon.com Inc. and Best Buy Co., as well as on its own Web site. The partnership announced with ATI last week means that Hercules will no longer offer boards using chips from NVidia, Hercules spokeswoman Tali Fischer confirmed.

"We're not going to be using NVidia chips anymore," Fischer said. "ATI will represent the higher end of gaming cards," she said.

Hercules decided to switch to ATI because the company's chips offer higher quality graphics, according to Fischer. However, one analyst said Hercules may merely be trying to distinguish itself in a market that is crowded with graphics boards based on NVidia chips.

"There are a lot of companies that sell NVidia graphics chips on their cards now," said Peter N. Glaskowski, senior analyst with MicroDesign Resources. "Also, ATI chips may be a little less expensive for comparable performance."

NVidia did not return repeated calls seeking comment.

ATI makes high-end graphics chips used in PCs as well as in Nintendo Ltd.'s Gamecube. At the Consumer Electronics Show in Las Vegas last week, the company announced that it would also begin making graphics chips for PDAs (personal digital assistants).

NVidia, meanwhile, recently was awarded a high-profile contract to use its chips in Microsoft Corp.'s XBox video game console.

PC vendors including Compaq Computer Corp. and Dell Corp. offer both NVidia and ATI-based graphics in PCs, while eMachines Inc. uses ATI-based graphics in all of its PCs. Apple Computer Inc., on the other hand, announced only last week that NVidia graphics chips are now standard across its Macintosh line of computers.

Hercules' first new boards following the announcement, based on ATI's All-in-Wonder Radeon 8500DV, will be available in Europe from February, with products to follow in the U.S. in the first half of 2002, Fischer said. The 8500DV is aimed at users who use their PC as the center of their home entertainment center -- it features a stereo TV tuner with 125 channels, support for digital camcorders, DVD video playback and TV-on-demand features, according to the company's Web site.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Douglas F. Gray

PC World
Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Compare & Save

Deals powered by WhistleOut
WhistleOut

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?