iPhone, Android users: Not all that different

Apple's iPhone hasn't totally cornered the app obsession market, as Android users also lust for new finds in the Android Market

Apple's iPhone hasn't totally cornered the app obsession market, as Android users also lust for new finds in the Android Market, a survey by advertising platform AdMob found.

The survey asked more than 1,000 Android, iPhone, and iPod Touch users about their download habits, and found that those who regularly paid for apps spent similar amounts of money -- roughly $US9 per month on five downloads -- regardless of whether they were iPhone or Android users.

Those who download free apps also behave similarly on both platforms. On average, Android users downloaded 8.1 apps per month, and iPhone users downloaded 7.6. The sweet spot for free downloads by iPhone and Android users is four to six apps per month, the survey found. A smaller percentage of users grab one to three apps, followed by those who grab seven to 10 apps per month.

Android and iPhone users also spend a similar amount of time on average -- 80 to 90 minutes -- browsing for new finds.

However, AdMob found that Android users are less interested in paying for apps, with 81 percent saying they rarely, if ever, do so. Half of iPhone users are regular app buyers.

The question, then, is why Android users aren't as inclined to plunk down money. Maybe the answer has something to do with the number of choices out there. In March, we heard that Android has 2,300 apps available, compared to to the iPhone's 25,000. The iPhone's App Store has almost tripled since then and it's doubtful that Android has caught up.

You could make the opposite argument that Apple has so many free apps that there's little need to buy, but a lot of App Store offerings are "Lite" versions of more robust paid apps. AdMob says the free-to-paid model is the biggest driver of sales. So while Android users are just as passionate about hunting for and downloading new apps, they just might not be finding the one that's worth their money.

Tags AppleGoogleiphone app storeGoogle AndroidiPhonesmartphonesandroid marketiPhone 3GS

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jared Newman

PC World (US online)

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?