Ask.com has launched a special version of its search engine site devoted to raising awareness and funds for Susan G. Komen for the Cure, a nonprofit breast cancer organization.
Between now the end of the year, Ask.com will donate up to $0.50, up to a total of US$100,000, for every person who chooses the special Ask.com for the Cure homepage skin and answers breast-cancer related questions, the company said Monday.
People can find the Ask.com for the Cure version of the search engine by clicking on a tab in the main Ask.com site or by going directly to Ask.com/cure.
"We expect this to have a large impact," said Scott Garell, president of Ask Networks.
The initiative creates a win-win situation for all parties involved, raising funds to help find a cure for breast cancer and helping educate people about the disease. "We think everybody wins with this program," Garell said.
In addition, Ask.com, an operating business of IAC, has pledged to invest at least $1 million by the end of next year through this program and sponsorship of the Susan G. Komen Race for the Cure series, he said.