Western Digital urges users: back up to ensure data security

New study suggests only 33% of mainstream consumers properly backup data

The amount of storage needed for increasing amounts of data will rise ten-fold in the next five years, yet only one in three users are actively backing up their files, data from a recent Western Digital study revealed recently.

The study, conducted in August 2009, showed that only 33% of mainstream consumers backup their data to a safe central location. "The remaining users who do not back up are the ones we're targeting," said Alison Hau, product marketing manager for branded products, Western Digital.

Of those users who have bought external hard drives for personal use, backup of files (56%) still trails behind extra storage (63%) as the main reason for their purchase, a separate WD segmentation study pointed out.

This is one of the reasons why the hard drive manufacturer's recent line of external hard drives feature a SmartWare software, which makes it easy for users to back data up to an external hard drive.

"The SmartWare program enables users to easily backup their data by having a user-friendly interface that is easy to use and manage," said Hau.

The SmartWare software, Hau said, boasts of a visual interface that swiftly categorizes files into different file types for easier monitoring of data. The application, however, isn't available for older models of their external hard drives, Hau clarified.

But for users who are weary of trusting their data to an external hard drive, Hau clarified that the new line of HDDs features a stable security system "including 256-bit hardware encryption and password protection."

WD's new line of portable HDDs, led by the My Passport Essential, its flagship product, features a new form factor that is a little more frugal in physical footprint than its predecessors, measuring a mere 4.3 inches and weighing less than a pound.

WD's portable hard drives retail from as little as P4,600 to as much as P12,500, with capacities ranging from 320GB to as much as one terabyte. The hard drives come in midnight black, real red, arctic white, cool silver and pacific blue, with an optional charcoal black for the Mac edition.

Join the PC World newsletter!

Error: Please check your email address.

Tags data backupstoragesecurityhard driveswestern digital

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Mark V. Tuazon

Computerworld
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?