Australian smartphone market growing

Sales of data-centric smartphones exceed standard voice-centric phones for the first time

Australian smartphone shipments rose 29 per cent year-on-year in the first half of 2009, with sales of "data-centric" smartphones exceeding those of voice-centric handsets for the first time, according IDC research.

IDC also found that smartphones with a touch screen or QWERTY keyboard rose 235 per cent year-on-year.

"Touch screen and QWERTY keyboard–based converged devices have seen phenomenal growth over the past 12 months, when the segment comprised only 25 per cent of all converged devices shipped," said Mark Novosel, an IDC market analyst.

The latest IDC Quarterly Mobile Phone Tracker found that sales of data-centric smartphones accounted for 51 per cent of all converged device shipments in the first quarter of 2009. This rose to 65 per cent in the second quarter of 2009.

The rise in smartphone sales comes on the back of Apple launching its third iPhone, the iPhone 3GS, and making price cuts to the iPhone 3G 8GB.

Despite the growth of the smartphone segment, sales traditional mobile phones have also grown by 11.5 per cent, comprising 66.9 per cent of the Australian mobile device market.

"IDC has upgraded its five-year forecast in response to two strong quarters of growth, with Australia's converged device market now expected to grow at a compound annual growth rate of 13 per cent over the next five years," said Novosel.

Join the PC World newsletter!

Error: Please check your email address.

Tags IDCmobile phonesiPhonesmartphones

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Ross Catanzariti

Ross Catanzariti

Good Gear Guide
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?