Apple Computer Inc. is launching iPod, its digital-music player, today at MacExpo 2001 at Islington's Business Design Centre.
The company, which has booked the largest stand at the show, will also be showcasing its revised iBook and PowerBook G4 range. It's expected to focus on its solutions for U.K. education, and to put Mac OS X 10.1.1 through its paces. Also on display will be Apple's iMacs and Power Mac G4s with demonstrations of iDVD 2, iTunes 2 and its complete range of software and hardware solutions.
The 6.5-ounce iPod can hold 1,000 songs and has a battery life of ten hours. It links up to the Mac using FireWire and can upload songs from a Mac 30 times faster than other USB MP3 players on the market. It integrates with iTunes 2, and can store playlists, track and artist information taken from the application.
The iPod is a perfect example of the company's concentration on repositioning its products as central to the digital-hub vision espoused by Apple Chief Executive Officer Steve Jobs at San Francisco's Macworld Expo in January, 2001.