Start-up claims its DVDs last 1,000 years

The DiamonDisc uses standard DVD players and burn software

If you really, really need to make sure those precious photos of yours last virtually forever - or at least longer than the average two- to five-year lifespan of consumer-grade DVDs, then start-up Cranberry LLC has the answer for you: a DVD that literally lasts a millennium.

Cranberry's DiamonDisc product holds a standard 4.7GB of data, which roughly amounts to 2,000 photos, or 1,200 songs, or three hours of video, but the media is unharmed by heat as high as 176 degrees Fahrenheit, ultraviolet rays or normal material deterioration, according to the company. DiamonDiscs contain no dye layers, adhesive layers or reflective materials that could deteriorate.

While only future generations may be able to prove DiamonDisc can last 1,000 years -- never mind that DVD players will probably have been long forgotten by then -- Cranberry claims its technology has been proved by researchers using the ECMA-379 temperature and humidity testing standards to outlast the durability of competitors that claim a 300-year shelf life.

The Ferndale, Wash.-based company this week announced their product, which it says uses the same format as standard DVDs to store data. However, instead of a silver or gold reflective surface, its disc is transparent, with no reflective layer.

According to the company, unlike standard recordable DVDs, which use a 650 nanometer wavelength laser diode to etch a small pit into a disc's media surface, the DiamonDisc uses a higher-intensity laser to more deeply etch data into the "diamond-like" surface of its synthetic stone disc.

The DiamonDisc technology was invented by researchers at Brigham Young University and was first brought to market by Springville, Utah, startup Millenniata .

While Millenniata performs the R&D on the product, Cranberry does the sales and marketing. The company is in talks with the U.S. government and the military, which are looking for archival media.

"For the military, there's no heat, light, magnetic waves or environmental abuse that will have an impact on these discs," said Joe Beaulaurier, Cranberry's chief marketing officer. The company is also working on developing a Blu-ray version of their DVD product, Beaulaurier said.

Photos, videos or other content that consumers want to store can be uploaded directly to Cranberry's Web site or mailed to the company. Cranberry performs the data-write for customers on the DiamonDisc they purchase.

When compared to other consumer archive DVDs, such as Kodak Gold Preservation Write-Once DVD-R , which costs around $6, DiamonDisc carries a premium .

A single DiamonDisc costs $34.95, two or more individual discs go for $29.95, and a five-pack is $149.75. Beaulaurier said prospective customers should factor in not only the longevity of the product, but the services provided. Cranberry checks the burn of each disc to ensure the quality of the finished product.

"So [the consumer doesn't] need to monitor the burn process and make sure it took," he said. "This is also very green technology. You burn a DVD once and it eliminates costs and energy down the road." Of course, the company is also happy to sell you its burner, but that will set you back $4,995. But, for $5,000 you get 150 DiamonDiscs to burn away until to heart's content. The burner plugs into any standard USB port and uses any standard DVD burning software, Beaulaurier said.

Join the PC World newsletter!

Error: Please check your email address.

Tags storageDVD

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Lucas Mearian

Computerworld (US)
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?