This might have been an upset of major proportions for the music industry but at the end of the day, it just underscored the power of Facebook.
Thanks to the support of the (at last count) 958,205 members strong Facebook group 'Rage Against the Machine for Christmas No. 1', Killing in the Name, a 17-year-old expletive-packed song by the Los Angeles based rap-metal band has become the No. 1 Christmas single in the UK. The Facebook group was started in early December by Tracy and Jon Morter for people who were "fed up about the possibility of ANOTHER X-Factor Christmas No.1," the X-factor being an American Idol-ish talent competition produced by Simon Cowell.
The campaign started off low-key but soon caught plenty of steam thanks to YouTube videos, Twitter craze and the hyper-energetic Facebook group itself, which now calls itself "the UK's most trafficked Facebook group."
As I set up watch on the Facebook page while listening to BBC Radio 1's live broadcast, I couldn't help but be amazed by the number of people it was drawing in. In fact, within a span of maybe an hour, the group membership hadjumped by almost 15,000. The Facebook's group wall was a constant blur of messages and updates from members from all over and by the time the runner-up (Joe McElderry, the winner of 2009's X-Factor) was declared by Scott Mills, I felt exhilarated not only because the song I backed had won, but also because one of the largest Online community driven events that I had ever witnessed first-hand had just drawn to a close.
This might have just been a mere campaign for a pop chart but the fact that an unorganized group of people could use the platform provided by Facebook to this effect, has left me excited and to be honest, a little scared.