Memeo connects Google Docs to the desktop

Memeo and Google announced the availability of a tool to bridge the gap between Microsoft Office and Google Docs

Memeo, a privately-held company focused on helping users share, manage, and protect their data, announced the launch of Memeo Connect for Google Apps. The new tool enables Google Apps Premier customers to access, migrate, and synchronize files between their desktop and Google Docs.

Google has been courting business customers with its products and services, but most enterprises, and even small and medium businesses, rely on the applications in the Microsoft Office suite for business productivity software. While Google Apps is a robust solution on its own merits, customers need tools that help them leverage Google Apps in a world dominated by Microsoft Office.

In a press release announcing the new tool, Matthew Glotzbach, product management director for Google, said "More than 3,000 businesses sign up for Google Apps every day, and many of them are interested in a tool that effectively assists in the import and management of their existing files and documents between Google Docs and the desktop environment."

Glotzbach added "Memeo Connect for Google Apps presents our customers with an attractive option to integrate or migrate all of their files into Google Docs."

I interviewed Spencer Chen, director of corporate communications for Memeo. He explained that "Google has always been oriented around the cloud, but most enterprises possess a legacy of coming from an on-premise environment."

Chen continued "Memeo has a great track record in providing rich, desktop applications with leading technology partners, so it was a natural fit for Memeo to jointly develop a solution that integrates that divide between the cloud and the desktop environment. Memeo Connect for Google Apps will enable customers to switch back and forth and manage any file type without limitations between these two environments."

Alternative software like Google Docs, StarOffice, or OpenOffice offer options for businesses looking for cost effective business productivity software. The success of these products, though, relies on being compatible with Microsoft Office formats and conventions.

Even if a business is willing and able to sever itself completely from Microsoft Office, it can't ignore the fact that Microsoft Office is the dominant software used by partners, vendors, and customers. These businesses need tools that help them straddle the line and transition seamlessly from desktop to cloud, and from Microsoft Office to Google Docs.

The addition of Memeo Connect for Google Apps, which will cost US$9 per user per year, makes it easier for business customers to seriously consider transitioning to Google Apps without having to factor in the headache of trying to convert or migrate all existing Microsoft Office data to do so.

The Memeo announcement is indicative of a shift in strategy by Google to recognize that business customers aren't ready to simply abandon the desktop or ditch Microsoft Office entirely, and to embrace third-party partners to help it fill in the gaps and deliver the functionality customers need.

Tony Bradley tweets as @PCSecurityNews, and can be contacted at his Facebook page .

Join the PC World newsletter!

Error: Please check your email address.

Tags Google DocsMemeo

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tony Bradley

PC World (US online)
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?