Transmeta gets a new CEO

Ditzel, also a co-founder of the startup, will become vice chairman and chief technology officer.

A Transmeta spokesman portrayed the move as a natural transition for a young and growing company.

"Dave is really the technology and strategy leader of the company and Mark is running the day-to-day business operations, so it's a move that really takes advantage of both their strengths," the spokesman said.

One analyst noted that it's not uncommon for a startup to shuffle its top management in the first year or two after products come to market.

"You often find that after the first couple of years the founder finds himself in a position where he's the evangelist, the technologist, but the company needs to bring in more professional, executive material to take things to the next level," said Kevin Krewell, a senior analyst with MicroDesign Resources.

The switch may also be a sign that everything is not going according to plan inside the company, Krewell added, characterising the shuffle as "a demotion" for Ditzel.

After developing its products in secrecy for almost five years, Transmeta created a big marketing splash when it unveiled its power-saving processors in January 2000, forcing chip giant Intel to respond quickly with some low-power initiatives of its own. Since the first Transmeta chips came to market in November, however, some analysts have questioned the validity of Transmeta's claims that its chips can provide "all-day battery life." In addition, its relationships with PC manufacturers haven't always been successful, Krewell noted.

IBM, for example, in November dropped its plans to introduce a lightweight laptop based on Transmeta's Crusoe processor, and eventually unveiled a similar notebook armed with an Intel chip. Transmeta has scored design wins with a number of manufacturers including Sony, NEC, Hitachi and Fujitsu. In addition, Gateway and America Online have said they plan to offer a Web tablet powered by a Transmeta chip.

Those design wins are testimony to Transmeta's ongoing success, according to the Transmeta spokesman.

"I am extremely proud of the progress Transmeta has made over the last six years from the start-up stage to a company shipping Crusoe microprocessors to major OEM customers," Ditzel said in the statement. Transmeta has achieved its original vision and is poised for growth, and Ditzel will increase his focus on the company's future product strategy and technology development, he said.

Allen has been president and chief operating officer of Transmeta since January 2000. He previously held executive positions at chip companies NVidia, C-Cube Microsystems and Cypress Semiconductor.

Join the PC World newsletter!

Error: Please check your email address.

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

James Niccolai

PC World
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?