Apple acquires Emagic

Apple Computer Inc. has acquired Emagic Inc., professional software solutions provider for computer-based music production.

More than 200,000 musicians worldwide use Logic music composition and audio production system according to Emagic - its most popular product. Emagic will operate as a wholly owned division of Apple. Its Logic Audio is one of the big four titles in professional audio, along with Digidesign, Cubase, and Digital Performer.

Apple's senior vice president of Applications Sina Tamaddon said: "Emagic has set the industry standard for professional music creation and production. We're very excited to have the Emagic team join Apple and create more amazing products for musicians."

Mac-based products accounted for more than 65 per cent of Emagic's revenues. Emagic's Windows-based product offerings will be discontinued on September 30, 2002.

Music pioneers

Emagic was founded in Hamburg, Germany, in 1992. During the five preceding years founders, Dr Gerhard Lengeling, Chris Adam and Sven Junge developed the first sequencing program with interactive real-time notation.

The product was created for the Atari computer platform. As the product reached its peak in the early nineties, the three decided to charter new territory with software for Macintosh and Windows platforms, and so formed Emagic.

Emagic software includes applications for digital audio and MIDI production for beginners and professionals. Products include: Logic Audio; MicroLogic AV; Logic Plug-Ins; Emagic System Bridge TDM; software instruments synthesizers and samplers; studio tools SoundDiver (A Universal MIDI device editor and librarian program), WaveBurner Pro Audio CD mastering software; MIDI interfaces Unitor8, AMT8, and MT4; and USB audio interfaces EMI 2|6 and EMI 6|2.

Tristan Blakeley, MD of DreamTek (one Apple's first UK audio solutions experts), said: "This is unbelievable news. The development shows how important audio is to Apple. Dropping the Windows version - about 35 per cent of its market share - is a great strategic move. It means that Windows users will now have to convert to the Mac platform to carry on using Emagic's software."

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