Apple pulls Flash content from iPad promos

iPad marketing materials mysteriously morphed overnight after complaints that they misleadingly showed Flash-based content.

It looks like Apple's iPad really is magical after all. Marketing materials for the iPad mysteriously morphed overnight following complaints that they misleadingly depicted the device showing Flash-based content. As of Saturday morning, presto-change-o: The Flash is gone.

The iPad Flash Controversy

The iPad Flash controversy started when Apple blog AppleInsider.com noticed that promotional images and even a video posted on Apple's Web site appeared to show Flash-based content being displayed on the iPad. The content included a photo gallery and other Flash-based material from The New York Times' Web site.

While Apple has not explicitly said the iPad won't support Flash -- representatives did not respond to my requests for comment -- those same sections of the Times' Web site showed up as blank during Steve Jobs' demonstration of the iPad on Wednesday. Furthermore, Adobe has posted multiple blogs indicating concern for the lack of Flash support on the device.

The controversy came to a head when a user submitted a formal complaint to the Federal Trade Commission on Friday. Paul Threatt, a graphic designer from Atlanta, said he felt the marketing materials were "willful false advertising."

Apple's iPad Adjustment

Fast-forward to this morning, and Apple's iPad materials have changed. The image posted as part of a rotating graphic on the company's home page has been removed, and the video on Apple's Web site now shows a broken Flash box in place of what had previously been live Flash content.

You can see the original materials here. The original video, as of the time of this publication, is still preserved on YouTube; the section in question is just past the two-minute mark.

Abracadabra, indeed.

JR Raphael is a PCWorld contributing editor and the co-founder of eSarcasm. He has his own theories as to how the iPad will change the world.

Join the PC World newsletter!

Error: Please check your email address.

Tags Appleapple ipadiPad

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

JR Raphael

PC World (US online)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?