Optus launches 'unlimited' Turbo Text deal for prepaid customers
- — 11 February, 2010 15:46
Optus has launched the Turbo Text prepaid mobile service, allowing unlimited text messaging to five nominated mobile numbers on any Australian mobile network.
The Turbo Text offer applies to any Optus prepaid mobile customers who purchase a $30 recharge. The recharge (which expires in 30 days) includes the Turbo Text deal and $30 worth of credit that can be used for national and international calls and regular text messaging, pay as you go Internet browsing or international roaming.
To use the Turbo Text offer, Optus prepaid customers nominate five mobile numbers of their choice via the Optus Zoo Web site. The mobile numbers can be changed twice between each recharge.
Optus' consumer managing director, Michael Smith, said the Turbo Text offer was a result of customers tending to SMS a "small group of friends."
"Today, Optus launches a new rate plan that allows customers to keep in touch with their five best friends as often as they like," he said. "With SMS being a key feature for our customers, Turbo Text is a tailored offer that brings enormous value."
Optus is also offering 100 free SMS for new customers activating a prepaid service.
For more information, visit Optus' web site.
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Comments
Anonymous
1
enticement
this is a great example of short-term appeal - mobile phones seem to be commonly advertised as giving you "FREE" stuff (with $80pm plan). In my mind, it's bordering on fraud to claim that if I pay you $80pm you'll give me free stuff.
Yet clearly it works, as this type of ad is all over the place.
So here - FREE text for $30 (which expires in 1 month) - no mention of what happens after that, so I'll presume there would be ongoing costs or a 2 year contract. I clicked on the link to find calls cost $1.13 for the first minute - hey, there's a deal! As to ongoing costs, totally obfuscated.
This type of advertising offends me, so I won't be buying that product or anything similar.