Why Apple won't let the Mac and iPhone succeed in business

There's a reason Macs and iPhones don’t meet the needs of big business: Apple self-imposed corporate glass ceiling

To help satisfy enterprises' needs to minimize the "touch" time on handling a broken computer, Apple could have set up a premium support offering in which IT could overnight damaged Macs to a repair depot, as all the major PC makers offer. But it has not -- and neither has it helped a third party take on that role in its stead.

And to address the reality of remote management and the need for auditable installation logs, Apple could have created the mechanism for the iPhone to be updated over the air and to report its current status. That would let third parties like Good and Sybase integrate the iPhone fully into their management software, even if Apple decided not to create a server version of its iPhone Configuration Utility (the most straightforward option for customers, as RIM found when it created BES).

These are just a few examples of what Apple has not done, despite years of requests from its customers. As I noted earlier, Apple officials say privately that they're not interested in investing in the enterprise market, likely because such a move would greatly increase the complexity Apple would have to deal with. Plus, Apple crashed and burned in the 1990s when it last tried to enter the enterprise market, and since Steve Jobs returned in 1997 to help Apple, he has firmly steered Apple to the high-end consumer and individual professional markets. And has kept it there.

Apple is nothing if not determined and intentional. Not investing in the enterprise capabilities in the Mac and iPhone, nor investing in the ecosystem to support them, has to be intentional. Apple is clearly engaging small businesses with Snow Leopard and iPhone. Any large company is welcome to adopt Apple's technology, but that's just an extra cherry on top for Apple -- not its goal.

You can use Macs in the enterprise -- but it's up to you to make it work.

This article, "Why Apple won't let the Mac and iPhone succeed in business," was originally published at InfoWorld.com. Follow the latest development on Macintosh, iPhone, and Apple at InfoWorld.com.

Read more about mac in InfoWorld's Mac Channel.

Tags MacAppleiPhone

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Galen Gruman

InfoWorld

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?