New mobile app designed for music festival hits iPhone store

Augmented reality app lets WOMAdelaide festival-goes find out who's performing direct from their iPhone

2moro mobile's iPhone app for WOMADelaide 2010

2moro mobile's iPhone app for WOMADelaide 2010

South Australian mobile tech company 2moro mobile has launched an iPhone app that lets WOMADelaide 2010 festival-goers find out who's performing on stage by just pointing their iPhones.

The WOMAdelaide 2010 iPhone app works by using the GPS and digital compass inside the iPhone 3GS to find the user’s direction and location, then the app finds information about the performing artist based on the festival’s itinerary.

Unlike popular music identifying programs such as Shazam that use the iPhone’s microphone to identify songs, the WOMADelaide app only identifies the band playing rather than individual songs being performed.

The augmented reality application throws up a virtual map of the festival onto the screen along with an overlay of performer information. 2moro mobile CEO Peter O’Neill said that the app was designed to help visitors enjoy the festival. "Augmented reality is a cool way to view information on a mobile phone," said O’Neill.

Augmented reality technology may find applications at other music festivals around the country. 2moro mobile is yet to announce the use the same technology for other festivals, though a similar app is available for Adelaide’s 2010 Fringe festival.

2moro mobile representative John Harris said, "It’s just a matter of applying it, reapplying the core technology. It adds a lot of value to walk around and say, 'Who’s that?' It gives convenience you’ve never had before."

Join the PC World newsletter!

Error: Please check your email address.

Tags iphone app storemusiciphone apps

Struggling for Christmas presents this year? Check out our Christmas Gift Guide for some top tech suggestions and more.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Matthew Lentini

Good Gear Guide

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?