Bing gains again -- should Google worry?

US market share depends on whose statistics you read. Most likely scenario: Bing gaining, Yahoo draining, Google maintaining

Microsoft's Bing search engine may still be a bit player in the lucrative online search business dominated by Google, but it's slowly and steadily gaining users. And it appears that Bing's share is coming at the expense of both Google and Yahoo, the latter of which recently teamed up with Microsoft to be more competitive in online search.

It all depends on whose search market statistics you read -- Hitwise's or comScore's. The most likely scenario in the U.S. search market: Bing is gaining, Yahoo draining, and Google maintaining.

Bing the Creeper

Analysis firm Experian Hitwise today released its U.S. search market data for February, and the numbers show that Bing's slow push upward isn't running out of stream. Conversely, Yahoo's gradual decline continues. Google's trending downward too, albeit with a still-enviable market share.

Here's a quick January vs. February comparison chart for the big three search engines in the U.S.

December 2009

January 2010

February 2010

Google

72.25%

71.49%

70.95%

Yahoo

14.83%

14.57%

14.57%

Bing

8.92%

9.37%

9.70%

Source: Hitwise

Hitwise's data should give Google execs plenty to ponder. Microsoft's massive marketing push for Bing appears to be paying off. There's no reason to assume that Bing's advance will stall, particularly if Redmond succeeds in its aggressive foray into mobile search.

Rumors earlier this year had Apple in talks to make Bing the default search engine for the iPhone. That scuttlebutt, however, could very well have been part of a strategic Apple bluff to win concessions from Google.

Microsoft has high hopes for its well-received Windows Phone 7 mobile operating system, which, of course, uses Bing as its default search engine. If Win Phone 7 grabs a significant share of the mobile OS market -- a difficult task considering the rising number of Android-based devices, and the ongoing popularity of the iPhone -- Bing could get another market share boost.

Google: Same As It Ever Was?

Meanwhile, comScore just released its February numbers for the U.S. search market. They show Google and Bing with slight gains, while Yahoo is down slightly:

January 2010

February 2010

Google

65.4%

65.5%

Yahoo

17.0%

16.8%

Bing

11.3%

11.5%

Source: comScore

Certainly, both the Hitwise or comScore data give Microsoft a reason to feel cautiously optimistic about Bing's chances. And the Microsoft-Yahoo search partnership allows Redmond to focus its energies on goliath Google, which can't afford to get too cocky, even with its gaudy market share.

Contact Jeff Bertolucci via Twitter (@jbertolucci) or at jbertolucci.blogspot.com.

Join the PC World newsletter!

Error: Please check your email address.

Tags Googlebingsearch engines

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeff Bertolucci

PC World (US online)
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?