Sony working on a 3D camera for consumers

Details scarce but new 3D camera follows hype around 3D televisions

Sony is developing a 3D camera that will give consumers the ability to create their own 3D content, the head of Sony's digital imaging business unit said Thursday.

The camera, details of which Sony is keeping secret, will make up part of a family products that it will use to try and persuade users to adopt 3D technology.

"I cannot tell the details but we are now developing a 3D type of product," said Masashi Imamura, president of Sony's personal imaging and sound business group, in an interview on the sidelines of the Camera and Photo Imaging Expo in Yokohama.

Spearheaded by a belief that 3D is the next big thing in television, Sony is getting behind the technology in a big way and CEO Howard Stringer is pushing the entire company to develop complementary products.

Sony's first 3D televisions were launched earlier this week and are due on sale worldwide from June. At about the same time it plans to release an update for the PlayStation 3 console that will add support for 3D games and Blu-ray Disc movies. Sony has also said it is working on a Vaio laptop with 3D capability.

Its professional content creation division has already developed 3D TV cameras and satellite trucks and is working with broadcasters on launching 3D channels. It is eyeing the upcoming FIFA World Cup as a way to promote 3D and will film using the technology.

The 3D camera under development would fill a missing piece in the content chain by allowing consumers to make their own 3D images and movies.

Several competitors are also pursuing 3D camera technology. Panasonic recently demonstrated a digital video camera that can record 3D movies and FujiFilm is already selling a camera that can take 3D pictures and video.

The FinePix Real 3D W1 went on sale last year and has two lenses and two 10-megapixel image sensors. When the shutter button is pushed each takes an image of the same scene from a slightly different point of view, and the camera then stores them in the MP format for stills and 3D-AVI format for movies.

Join the PC World newsletter!

Error: Please check your email address.

Tags 3D camera3d TVsony

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?