Motorola and Optus this morning jointly announced the launch of Motoblur, a smartphone user interface that synchronises and streams content from social networks and mobile communications.
Available on 9 April, Motoblur will launch on two new Motorola smartphones running Google's Android operating system — the DEXT and BACKFLIP. Both new smartphones will be exclusively sold through the Optus network in Australia.
The Motoblur interface synchronises all forms of mobile communication including contacts, e-mails, messages, and content from a number of social networking Web sites including FaceBook, MySpace and Twitter. The updates are automatically "pushed" to the homescreen in a Happenings menu, so users don't need to load separate applications.
Motoblur also includes a unified messages inbox, customisable news feeds and a unified calendar that is compatible with Microsoft Exchange and Google.
"With Motoblur we are differentiating the Android experience by delivering a unique mobile device experience designed around the way people interact today," said Timo Brouwer, Motorola's managing director. "Motoblur will be available on our first Android-powered devices — DEXT and BACKFLIP and on multiple Android devices in our upcoming portfolio," he said.
The Mototola DEXT features a full HTML browser, Wi-Fi, a five-megapixel camera and a 3.5mm headphone jack for multimedia, while the BACKFLIP features a reverse-flip design, a 3.1in display, and built-in GPS. Both new smartphones are 3G-capable.
The Motorola DEXT is available for $0 upfront on the Optus 'yes’ Social $49 plan over 24 months, while the Motorola BACKFLIP is available for $0 upfront on the ‘yes’ Social $59 plan over 24 months. Both Optus social plans include unlimited access to Motoblur with the $49 DEXT plan providing 500GB worth of extra data and the $59 BACKFLIP plan providing an extra 1GB. The new Motorola smartphones can't be purchased outright and are sold exclusively through Optus.
For more information, visit Optus' dedicated Motoblur page.