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Juniper acquires media content company
- — 09 April, 2010 07:29
Juniper this week said it is acquiring partner Ankeena Networks, a privately held maker of software for optimizing media content delivery, for no more than $100 million.
Ankeena's software is designed to deliver online media content at scale and provide television-like viewing quality. Juniper will integrate Ankeena into its Junos Ready Software business group and offer the technology to service providers looking to address demand for video and rich media content on fixed and mobile networks.
Ankeena's Media Flow Director product was used by Juniper to optimize mobile and fixed networks for efficient video and media delivery to smartphones and other mobile devices. Media Flow Director is intended to ensure that users receive an undisrupted viewing experience regardless of the viewing device and network conditions.
The product supports different adaptive streaming technologies that dynamically detect the available bandwidth and varying the delivery bit-rate. This allows viewers to watch videos without any buffering or "stuttering," Juniper says.
Ankeena's products also feature a caching technology designed to reduce the number of servers needed to deliver media, resulting in reduced transit network and media delivery costs, the company says.
Ankeena was founded in 2008 as Nokeena Networks and is headquartered in Santa Clara, Calif. The company was funded by Clearstone Ventures, Trinity Ventures and Mayfield Fund.