Sales of mobile games soar

Gartner says that market revenue will hit $11.4 billion in 2014

Worldwide mobile game sales are forecast to pass USD$5.6 billion in 2010, according to research firm Gartner, which would represent a 19 per cent increase from 2009 revenue figures of $4.7 billion.

The forecast comes despite the fact that most games downloaded by consumers were 'free'. Gartner says the mobile games industry will continue to soar through to 2014, when the market is expected to hit sales figures of $11.4 billion.

"The hype around mobile application stores has opened this market up to numerous publishers and developers — further expanding revenue potential and competition in this industry," said Tuong Nguyen, principal research analyst at Gartner.

Gartner says that around 70 to 80 per cent of apps downloaded by consumers are mobile games with 60 to 70 percent of these being free. This is a trend that will continue for at least the next two to three years according to Gartner.

However, Gartner does not believe that embedded advertisements in games would become more commonplace in mobile game applications. "Although we expect most mobile gamers to continue to gravitate toward 'free' games, we do not expect the ad-supported model to take off within the next three years — despite the success we have seen with this approach in the Japanese market," said Nguyen.

Improved user interfaces and handset compatibility have been some of the factors that have led to the increase in the mobile gaming market. According to Gartner, touchscreen mobiles, accelerometer-equipped handsets, use of the phones' cameras, inbuilt GPS and enhanced QWERTY keyboards are improving the gaming experience.

Nguyen says that new devices like the Apple iPad would continue to expand the mobile gaming market along with dedicated mobile application stores. "Users from developing markets will also benefit as more-capable phones move down-market. Moreover, as more devices become connected, consumer electronic devices, such as tablets and portable gaming consoles, will join this space, adding another aspect to the market," Nguyen said.

Tags mobile applicationsmobile phonessmartphonesgamesmobile apps

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Kevin Cheng

Good Gear Guide

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?