Microsoft brings Facebook into social search

Bing users will be able to see which links are being most commonly shared on Twitter and Facebook

Microsoft is launching a new social search page that displays results from Facebook and Twitter, an executive announced on Wednesday at Search Marketing Expo in Seattle.

Users can visit once it goes live later Wednesday and search for topics or see what topics are trending. They'll find a summary of the topic as well as a list of top shared links, said Yusuf Mehdi, senior vice president, online audience business at Microsoft. This is a list of links that people are most commonly sharing on Facebook and Twitter. Users will also be able to see how many people are sharing each link.

The service displays information from Facebook fan pages as well as popular shared links that people post on their own pages, but only in aggregate. Even if a Facebook user chooses to share all their information with everyone, Microsoft won't show that information publicly in a way that is tied to an individual.

"We're harnessing the power of what's going on in the social community to help you make better decisions," Mehdi said.

Late last year Microsoft began displaying Twitter searches in Bing, but the update announced on Wednesday integrates both Twitter and Facebook in the same place.

Google also includes Twitter items in its search results, but Mehdi argues Microsoft's offering is better. "We have the best access to this social information at Twitter and Facebook than any other search engine," he said.

Join the PC World newsletter!

Error: Please check your email address.

Tags social searchMicrosoftbingsocial networkingFacebook

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Nancy Gohring

IDG News Service
Show Comments

Most Popular Reviews

Deals on PC World

Deals on PC World

Latest News Articles


GGG Evaluation Team

Kathy Cassidy


First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni


For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell


The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi


The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott


My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.


Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?