LinkedIn Tip: How to Rank Higher in Search Results

Try this.

Try this: Log into your LinkedIn account, type the keyword "sports" into the search bar and hit enter. The number-one result you'll see is Lewis Howes, author of LinkedWorking: Generating Success On The World's Largest Professional Networking Website and founder of the Sports Executives Association.

"If you want people to find you on LinkedIn, you need to show up in searches," Howes says. "LinkedIn is like a mini Google-people pay good money to try to appear in Google searches. It's equally valuable to appear in LinkedIn searches, but you don't have to pay," he says.

Ranking high on a LinkedIn search for your particular industry or profession has several advantages, Howes says. If you're in the market for a new job, for example, ranking high on a LinkedIn search makes it easier for recruiters to find you. If you're looking to gain exposure in your industry, appearing on the first page of search results will help keep you top of people's mind. And if you're looking for new clients or business opportunities, ranking high is essential for that, too, he says.

Improving your search ranking on LinkedIn isn't difficult. Just follow these three simple steps.

1. Generate a list of keywords. Think about what words people would use if they wanted to find you on LinkedIn. If you're an IT consultant, maybe those words would be "IT," "consultant" and "technology consultant." If you're a developer, you might use "developer," "Java" and "open-source." Howes recommends keeping your list to three keywords.

2. Populate your profile. Revisit each field in your profile and be sure to restructure it so you're using your predefined keywords. Start with your LinkedIn headline, Howes says. "In one sentence, try to tell them who you are, who you help and why you help them," he recommends.

Then, be sure to complete all parts of your profile thoroughly, especially your summary and your current and past work experiences. Each of Howes' nine current and past professional titles include the word "sports" in every sentence. This, he says, helps boost the ranking of his profile in searches for "sports."

3. Strike a balance. It may be tempting to paste a string of keywords in each section of your profile, but don't do it, Howes says. "Don't load up on keywords in your profile to game the system. Integrate these words throughout your profile, where they're appropriate. You need to keep your profile professional and clean-putting in a bunch of keywords back to back isn't going to do much for you," he says.

Staff Writer Kristin Burnham covers consumer Web and social technologies for CIO.com. She writes frequently on Twitter, Facebook, LinkedIn and Google. You can follow her on Twitter: @kmburnham.

Read more about linkedin in CIO's LinkedIn Drilldown.

Tags LinkedInsearch engine optimisation (SEO)

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Kristin Burnham

CIO (US)

Comments

Comments are now closed.

Latest News Articles

Most Popular Articles

Follow Us

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Resources

Best Deals on GoodGearGuide

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?