Twitter tests new ad revenue source with Toy Story 3

Microblogging site brings ads to Promoted Trends, kicking off with Disney-Pixar promotion

Twitter on Thursday kicked off a test of a new revenue source.

In another move to make the phenomenally popular microblogging site a profitable business , Twitter unveiled its first promoted trending topic Thursday morning. On the right side of a user's Twitter page, Twitter lists its top 10 topics or trends, basically a list of what users are tweeting about most. As of Thursday, an 11th trend was added with a yellow banner beside it, saying, "Promoted."

The first promoted topic was Disney-Pixar's new animated movie, Toy Story 3 , which hits theaters this weekend. Click on the promoted trend and the user is taken to the latest tweets about the movie, with a promoted tweet from the advertiser appearing at the top of the search results page.

"Promoted Trends are a new advertising concept we began testing this week; they are an extension of our Promoted Tweets platform," the company noted on its Web site. "With Promoted Trends, users will see time-, context- and event-sensitive trends promoted by our advertising partners. These Promoted Trends initially appear at the bottom of the Trending Topics list on Twitter and are clearly marked "Promoted." As conversations about the topic increase, Promoted Trends may move up the list."

The company also said that if a topic isn't already being tweeted about, it cannot be a Promoted Trend.

Twitter didn't say how long it will test the new ad feature, saying that everything depends on how successful it is.

Ezra Gottheil, an analyst with Technology Business Research, said the ads are a smart move since they give Twitter a revenue source without drastically affecting the user experience.

"People will tolerate advertising as long as it lets them do what they want to do," he said. "As with Google , users know someone has to pay. Users prefer it to be painless. Advertising that doesn't get in the way is generally welcomed."

The promoted trends come on the heels of Twitter's announcing this spring that it was rolling out Promoted Tweets , which lets advertisers pay for sponsored tweets that appear at the top of search results for certain keywords.

The company had been criticized for becoming wildly popular without the backing of a business plan. Last October, Twitter CEO Evan Williams told an audience at the Web 2.0 Summit in San Francisco that the company wanted to focus on developing the site rather than on a business model.

However, in April, Twitter finally took off the training wheels and moved into the world where real businesses tread with the launch of its first advertising model.

Sharon Gaudin covers the Internet and Web 2.0, emerging technologies, and desktop and laptop chips for Computerworld. Follow Sharon on Twitter at @sgaudin or subscribe to Sharon's RSS feed . Her e-mail address is sgaudin@computerworld.com .

Read more about web 2.0 and web apps in Computerworld's Web 2.0 and Web Apps Topic Center.

Tags twitter

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Sharon Gaudin

Computerworld (US)

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?