Amazon cuts Kindle price in response to iPad

The iPad effect strikes book giant

Amazon has suddenly chopped a hefty $70 off the price of its Kindle eBook reader and Apple's iPad is getting the credit.

The Kindle with a 6-inch screen now costs $189 (£125), down from $259 (£175), while large US book seller Barnes & Noble has matched the move with a drop in the price of its Nook eBook reader from $259 to $199. The company will also now sell the Nook in a WiFi-only version at $149.

Although eBook readers retain some advantages over consuming books using the iPad - they use high-contrast e-ink for a start - it would only require a percentage of users to change their reading device for the business model of Amazon and other device companies to come under stress.

In April, Goldman Sachs's predicted that Apple's share of the eBook market in the US would rise to around a third while Amazon's would plunge to 28 percent from its current 50 percent share.

The real money lies in sales of eBooks so the device is only a shop window for Amazon.

Given that the Kindle is only available to UK users as a shipment from the US, priced in dollars, some might argue that Amazon is not entirely serious about developing the market for eBooks beyond US shores. With the iPad now a hot seller in every developed market that policy now looks like a mistake.

Meanwhile, away from the devices, eBooks themselves are an uncertain medium, beset by uncertainties over formats, licensing and copy protection.

Join the PC World newsletter!

Error: Please check your email address.

Tags Personal Techconsumer electronicsamazon.come-readersSME

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John E Dunn

Techworld
Show Comments

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?