Web-acceleration device can help your Google standing

Site Optimizer comes in three models with varying amounts of RAM and processor speed

Strangeloop is coming out with a Web-acceleration appliance it says can boost online sales and give Web sites higher ranking among search engines.

Application Delivery 2.0 and ADCs

Called Site Optimizer, the device customizes the response of Web servers for the particular browser making a request, cutting page build time in half, the company claims.

The appliance organizes page elements so they are downloaded more efficiently, reducing the number of round trip requests and responses between servers and clients.

One Strangeloop customer, Shopzilla, says the device reduced page-build time from 6 seconds to 1.2 seconds, resulting in a 25% increase in page view for the site and an uptick of 12% in revenues garnered from the site, Strangeloop claims.

The company says that search engines such as Google use how long pages take to build into consideration when ranking responses to queries.

Site Optimizer analyzes each page and creates an acceleration template for how it should be rewritten for particular browsers in order to download the quickest. This analysis and rewriting is done offline, and the templates sit ready for a request from a client. These templates are accessed in real-time as requests come in from the browsers for which the templates are created.

In rewriting pages the device consolidates page objects so they are sent in fewer bundles and reconfigures the HTML itself so objects are delivered according to each browser's preference.

Site Optimizer works in conjunction with content delivery networks such as Akamai, which places content closer to requesting clients, and application delivery controllers such as F5's, which optimize the amount of traffic sent to and from clients and servers in each round-trip exchange but don't reduce the number of round trips.

Site Optimizer comes in three models with varying amounts of RAM and processor speed starting at US$25,000 plus a maintenance fee that is 25% of the hardware cost.

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