NEC Australia announced today that 99.9 per cent of Australia's digital television transmissions would be powered by the company.
The Sunraysia region in Victoria’s north-west will be first region in Australia to go digital on June 30. This is part of the Federal Government’s plan to switch the country from analog to digital television by the end of 2013.
Group Manager of NEC Australia, David Cooke, says that the company has been preparing for the switchover since 2000 by installing digital transmission equipment all around Australia. “For the last decade we’ve been assisting broadcasters across the country with their digitalisation projects to provide Australians with more choice, better services, and enhanced sound and picture quality,” he said in a statement.
NEC Australia has been a major provider of analog television transmissions for the past 40 years and will be the main provider of high powered digital television transmissions in Australia. More than 100 countries use NEC equipment and services to power their television broadcasts.
“The underlying expectation is that when you turn on the TV you get a broadcast picture. That’s what NEC has been providing in analogue for many years and we’re now delivering the same level of quality and reliability to the digital world,” said Cooke.