Who really runs Facebook?

Who are the investors, directors, and executives around Zuckerberg, and which have a hand in steering the ship?

Quick: Who's the CEO of Facebook?

Any geek worth his or her salt knows the answer: Mark Zuckerberg, the 26-year-old Harvard dropout whose net worth is said to be north of US$3 billion.

But behind Zuckerberg is a rogues' gallery of executives, advisors, and investors. Every one has an agenda, and a hand in the operation.

Or do they? How much control does anyone not named Zuckerberg really have at the company? Are there power struggles within Facebook's ranks? Will Zuckerberg someday be forced out or replaced (however cordially)? And who really runs Facebook, anyway?

To answer those questions we have to start at the top, outlining the key players at the company and what roles they play there--officially or otherwise. If you want additional information on who's who (and especially who's gone), the Facebook CrunchBase profile is an excellent resource.

On the Payroll

Mark Zuckerberg, CEO: This man clearly needs no introduction. He envisioned Facebook in his Harvard dorm room in 2004 and has personally overseen the company's growth on a daily basis ever since. By all accounts, Zuckerberg is not some powerless figurehead. He is deeply and inextricably involved with every major decision that Facebook undertakes. Zuckerberg has the misfortune to be the subject of an unflinching media eye, and the press dutifully documents his occasional missteps.

Earlier this year Business Insider claimed to have been given access to the IM sessions of a 19-year-old Zuckerberg, in which he mocked users for giving him their personal information, calling them "Dumb f***s." On a corporate level, Facebook's Beacon "social advertising service" became a major black eye for the company in 2007, with Zuckerberg finally taking personal responsibility for its failure when the public shunned it.

Sheryl Sandberg, COO: Formerly a vice president at Google and chief of staff for the United States Treasury, Sandberg came to Facebook in 2008 as the company's first COO. At the time many observers speculated that this was a move akin to Google's bringing in Eric Schmidt to take over the CEO reins, with some assuming that the young Zuckerberg (just 23 at the time) needed "adult supervision." More on Sandberg later, but it now seems apparent that--at least in the short run--Sandberg is not being groomed to take over for Zuckerberg. In reality, she does seem to be in charge of day-to-day sales and marketing operations, the nitty-gritty business functions in which Zuckerberg has no interest.

Join the PC World newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesGooglesocial networkingsocial networkssocial mediainternetFacebook

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Christopher Null

PC World (US online)
Show Comments

Essentials

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

GGG Evaluation Team

Michael Hargreaves

Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

HP Spectre

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Lenovo Yoga

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?