LG expects to launch a few Windows Phone 7 mobiles this year

The company's handset business took a hit in the second quarter

South Korea's LG Electronics will launch its first smartphone designed around Microsoft's Windows Phone 7 software by the end of September and will follow with more by the end of the year, a company representative said Wednesday.

Photos of one of the LG smartphones have already been shown off by a number of enthusiast blogs. That phone is ready to go, according to LG.

"We have a deep relationship with Microsoft so expect to have a couple by the end of this year," said Ken Hong, an LG representative in Seoul.

The company also expects to pour more money into research and development around other mobile phone OSs, including Android and other Linux distributions, he said.

On Wednesday LG reported troubling financial results at its mobile phone division, including an operating loss and a 30.8 percent drop in sales revenue compared to the same time last year. Handset shipments increased 2 percent year on year to 30.6 million units.

Average selling prices dropped as a result of the company's emerging markets strategy, according to Hong. Sales of low-end handsets were strong in emerging markets, but high-end handset sales lagged, he said.

LG will continue to follow its long-term strategy by investing aggressively to expand in emerging markets this year, he said.

LG is the world's third-largest mobile phone vendor, behind Nokia and Samsung Electronics, according to Gartner. The market researcher said LG held an 8.6 percent share of the mobile phone market in the first quarter of this year.

Join the PC World newsletter!

Error: Please check your email address.

Tags consumer electronicsLG ElectronicssmartphonesPhoneswindows phone 7Windows Phone 7 Series

Our Back to Business guide highlights the best products for you to boost your productivity at home, on the road, at the office, or in the classroom.

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Dan Nystedt

IDG News Service
Show Comments

Essentials

Lexar® JumpDrive® S57 USB 3.0 flash drive

Learn more >

Microsoft L5V-00027 Sculpt Ergonomic Keyboard Desktop

Learn more >

Mobile

Lexar® JumpDrive® S45 USB 3.0 flash drive 

Learn more >

Exec

Lexar® JumpDrive® C20c USB Type-C flash drive 

Learn more >

HD Pan/Tilt Wi-Fi Camera with Night Vision NC450

Learn more >

Audio-Technica ATH-ANC70 Noise Cancelling Headphones

Learn more >

Lexar® Professional 1800x microSDHC™/microSDXC™ UHS-II cards 

Learn more >

Budget

Back To Business Guide

Click for more ›

Most Popular Reviews

Latest News Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Aysha Strobbe

Windows 10 / HP Spectre x360

Ultimately, I think the Windows 10 environment is excellent for me as it caters for so many different uses. The inclusion of the Xbox app is also great for when you need some downtime too!

Mark Escubio

Windows 10 / Lenovo Yoga 910

For me, the Xbox Play Anywhere is a great new feature as it allows you to play your current Xbox games with higher resolutions and better graphics without forking out extra cash for another copy. Although available titles are still scarce, but I’m sure it will grow in time.

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?