iPad supply matches demand five months after launch

Apple offers next-day shipping for first time since tablet's April 3 debut

Nearly five months after the iPad's launch, Apple has finally matched supply with demand.

Apple's online store now shows iPad orders will be shipped within 24 hours , the first time the tablet has been available for next-day shipping since its early April debut.

Although Apple took pre-orders for most of a month before the April 3 launch, subsequent orders for the iPad were delayed 15 business days, a mark that fell to 7-10 days by mid-May. Earlier this month, shipping delays dropped again, first to 5-7 days, then to 1-3 days.

Last month, Apple's executives acknowledged that they had underestimated demand for the tablet.

"We went into the iPad thinking that planning of one million from our capacity was a very bold move," Tim Cook, Apple's chief operating officer, said in a July earnings call with Wall Street analysts when he was asked whether there were supply issues with specific components.

"What we are doing is we're increasing capacity as quickly as we can, and you know there are a number of things that we have to increase in order to do that," Cook told analysts. "But I am fairly confident that we will be able to increase the capacity. It is not a situation where there is something profound that we can't eventually increase."

Apple said it sold 3.3 million iPads in the year's second quarter, one million of them in the first 28 days of availability.

Before that, Apple gave hints of other signs of stress on iPad supply when it pushed back the international launch until the end of May.

Brian Marshall, an analyst with Gleacher & Co., has projected that Apple will sell 12 million iPads this year, with sales in the fourth quarter of 4.9 million units, a 51% increase over 2010's second quarter number.

Tags AppleMobile and WirelesstelecommunicationretailMacintoshindustry verticalsmobile

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Gregg Keizer

Computerworld (US)

Comments

Comments are now closed.

Most Popular Reviews

Follow Us

Best Deals on GoodGearGuide

Shopping.com

Latest News Articles

Resources

GGG Evaluation Team

Kathy Cassidy

STYLISTIC Q702

First impression on unpacking the Q702 test unit was the solid feel and clean, minimalist styling.

Anthony Grifoni

STYLISTIC Q572

For work use, Microsoft Word and Excel programs pre-installed on the device are adequate for preparing short documents.

Steph Mundell

LIFEBOOK UH574

The Fujitsu LifeBook UH574 allowed for great mobility without being obnoxiously heavy or clunky. Its twelve hours of battery life did not disappoint.

Andrew Mitsi

STYLISTIC Q702

The screen was particularly good. It is bright and visible from most angles, however heat is an issue, particularly around the Windows button on the front, and on the back where the battery housing is located.

Simon Harriott

STYLISTIC Q702

My first impression after unboxing the Q702 is that it is a nice looking unit. Styling is somewhat minimalist but very effective. The tablet part, once detached, has a nice weight, and no buttons or switches are located in awkward or intrusive positions.

Latest Jobs

Shopping.com

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?